As I mentioned before, it looks like Beyonce has decided to have a conceptual album, one of uptempos reppin her alter ego now named 'sasha fierce' and the other of slow groves reppen her true self (wonder where I've heard of this before).
Per Grapejuice, her team has even started myspace pages for this 'person' and both sites are running competitions and selling 'Who Is Sasha Fierce' merchandise (yes, merchandise!)
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