CIARA SIGNS ON FOR A MULTI MILLION DOLLAR VERIZON AD CAMPAIGN

First up is a push for its Chocolate phone in conjunction with Verizon that includes a campaign featuring popular R&B artist Ciara (Like a Boy) to serve as the face of a major multimedia ad campaign. Young & Rubicam, New York, handles.


“This device is about connecting, and the best way is to connect is on a shared passion--something they love, which is music. It’s also a very stylish, fashion conscious device,” said O’Brien. The hope is that the Chocolate Touch’s music will resonate with fans of Ciara, who since breaking out five years ago has generated a spate of Billboard-charting singles.

The use of Ciara in LG’s campaign comes on the heels of an announcement made a few weeks ago by CMO Dermot J.M. Boden that the company would significantly up its marketing budget in the coming year and employ more celebrities in its advertising.

Click for Ciara internet ad

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