Thursday, April 23, 2009
THE NUMBERS DONT' LIE
In its fourth week on the Billboard 200, the "Hannah Montana: The Movie" soundtrack (Walt Disney) reaches No. 1 for the first time, vaulting to the top of the chart with 133,000 according to Nielsen SoundScan. That's a decline of 32% compared to last week's haul of 196,000 -- but that sum was powered by the film's April 10 opening in theaters combined with sales driven by the Easter holiday shopping. Overall album sales are down 19% this week as the market adjusts after the busy Easter week.
The "Hannah Montana" film bowed atop the U.S. and Canada box office over the April 10-12 weekend with $32.3 million and slipped to No. 4 over the most recent weekend with $12.7 million.
This past week the "Hannah" album was able to fend off the second chart week of Rascal Flatts' "Unstoppable" (No. 3 with 107,000; down 69%) and the debut of Day26's Bad Boy set "Forever In a Day" (No. 2 with 113,000). The former Lyric Street album arrived at No. 1 last week with 351,000.
"Hannah Montana: the Movie" is the first soundtrack to top the Billboard 200 chart this year. Last year, three did the trick: "Juno," "Mamma Mia!" and "Twilight." "Hannah Montana: the Movie" is also the third soundtrack from the "Hannah" franchise to reach the top of the chart, after the first and second volumes of the TV show's soundtracks hit No. 1 in 2006 and 2007, respectively.